CMI News | Instagram Tests NFTs. But Is It Missing the Point?

🌎 The content marketing news you need to lead in about 3 minutes.

Instagram started testing NFTs this week. The social giant invited a set of creators to share digital collectibles they’ve created or bought. But the opportunity for businesses lies not in NFT collectibles but in utility.

Robert Rose of the Content Marketing Institute explains how NFTs might turn into a new way to exchange information and access with your audience.

Get Robert’s take in the video, then share your thoughts on Instagram’s NFT move.👇

👀 Related: How Content Marketing Fits Into Web 3.0 (You Might Be Surprised):

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